Fysical trades 15 billion data points between more than 1,000 data suppliers and data buyers, every month.
Fysical helps businesses and individuals make better decisions by providing access to high quality data on how humans move through the physical world.
Fysical is a new type of data exchange that incentivizes the sharing of data on how humans move through the physical world; commuting to work, running errands, or traveling for business.
Fysical is an established business with live customers and revenue. It is not a technology we hope takes off, rather it already solves exactly the problems holding back a booming location data industry, today.
Fysical is the infrastructure for the transparent and compliant exchange of location data; foot traffic sensor readings, store visit information, commute routes.
Fysical allows data suppliers to share and monetize their location data, while maintaining transparency, ownership, and control. At the same time, Fysical provides data buyers with the optimal way to access and validate data and its source. Fysical directly contrasts with today's closed systems, data brokers, and black boxes, and replaces them with a transparent peer-to-peer blockchain protocol.
Below is anonymous data supplied to Fysical during 2017's Presidential Inauguration weekend which shows foot traffic patterns during the Inauguration and the Women’s March on Washington. See full writeup on Fysical's blog.
For location data to provide value, it needs to be highly accurate, privacy compliant, and contain information about how the data was generated and from who it originated. Blockchains provide this, without the presence of a centralized authority, in a trustworthy and scalable way.
For data buyers, blockchains enable audit trails, facts about the origin of data, and therefore greater confidence in the integrity of data purchased.
For data suppliers, blockchains provide full transparency on data usage, clear ownership rights on data, and therefore greater trust in sharing data.
The standard technology platform to buy and sell data on where, when, and how humans move through the physical world.
Artificial Intelligence: A predictive model forecasts the health of the economy based on consumer travel, shopping activity, and restaurant visits provided by Fysical.
Smart Cities: An urban planner tackles transportation congestion problems using car and pedestrian traffic flow data provided by Fysical.
Real-Estate: A commercial real-estate developer selects a new development site based on pedestrian foot traffic flow provided by Fysical.
Financial Services: A hedge fund manager trades stocks by comparing store sales against foot traffic data provided by Fysical.
Academic Research: A researcher analyzing the impact of immigration into the U.S. leverage population movement data provided by Fysical.
Retail: A retail store optimizes shelving based on which aisles customers spend the most time in using data provided by Fysical.
FYS tokens can be used to buy data on Fysical, today.
How Fysical Works
Data suppliers contribute data to Fysical
Anyone can supply data to Fysical. Third-parties also provide software tools for data suppliers, such as a mobile SDK, that make it easy to securely share data to the blockchain.
Data access is encrypted with a reference on chain
All data contributions have reference data that is stored in an encrypted manner on the blockchain and can only be accessed with the proper decryption key controlled by the data supplier.
Data buyers can search for and license data
Any business, individual, or machine can freely query Fysical to buy data. Data buyers can see an audit trail of all data contributed to the blockchain that clearly identifies the true source of the data. Third-parties also supply tools for data buyers, like a brokerage, that make it easy to search for and buy data.
Data suppliers are paid for data via the FYS token.
Data buyers pay data suppliers in FYS tokens. All transactions are executed using the Ethereum blockchain. FYS tokens can be used to buy datasets on Fysical right now.